CASAS BAHIA
CAMINHAO DA DEDICAÇAO
What if deliveries didn’t carry products…
but feelings?
A TRUCK FULL OF MESSAGES
Casas Bahia is known across Brazil for its delivery trucks. So we turned them into something else: carriers of dedication. Through social media, people were invited to send messages to friends, family and loved ones. These messages were then displayed on LED trucks driving across ten Brazilian cities.
FROM SOCIAL POSTS TO CITY STREETS
Influencers helped amplify the action and encouraged people to submit their messages online. Thousands of dedications transformed ordinary streets into emotional moments.
WHEN STORE SELLERS BECOME CREATORS
Alongside the campaign, Casas Bahia activated a native social strategy inside its own stores. Real sellers became the faces of the content, recreating trends, memes and viral formats while showcasing products available in the stores. Shot directly on the sales floor, these videos mixed humor, authenticity and retail energy, turning everyday sellers into unexpected creators
