BONECAO DO POSTO
POSTOS PETROBRAS
Sometimes nostalgia just needs a beat…
and a TikTok dance.
WHEN A GAS STATION ICON RETURNS TO DANCE
Brazilian culture already had the character. The music too.
The Bonecão do Posto, immortalized in DJ Marlboro’s hit,
was part of the collective memory.
AND BROUGHT THE 90’s BACk
So instead of inventing something new, we revived it.
With influencer Lore Improta choreographing the dance
and Matheus Costa and Paulo Vieira joining the challenge, the Bonecão came back exactly where culture lives today: TikTok.
FROM FORECOURTS
TO FEEDS
The choreography turned a nostalgic reference into a social mechanic. Fans were invited to recreate the dance at Petrobras stations across Brazil. Thousands of user-generated videos followed, transforming
the stations into unexpected stages. What used to be just a roadside mascot became something else entirely: a cultural comeback
powered by social media.
